Responsible sourcing: how to strengthen your brand's reputation from the value chain

In a world where consumers are increasingly demanding and informed, a brand's reputation is not only built through marketing, but also through strategic decisions that are invisible to the public, but fundamental: the value chain. Adopting a responsible sourcing is today a key tool for strengthening brand image and building long-term, sustainable trust.

According to SedexResponsible sourcing involves sourcing products and services ethically, sustainably and with respect for human rights, animal welfare and the environment. Far from being a passing trend, this approach is becoming the new standard for companies seeking to lead with purpose.

Why go for responsible sourcing?

A report by IBM highlights that companies that integrate ethical practices into their supply chains not only reduce risks, but also improve their public perception and attract an increasingly conscious consumer. Decisions about which inputs to use and from which suppliers to source them now have a direct impact on a brand's reputation.

At Green CommitmentWe have seen how small adjustments in the value chain, such as opting for cage-free eggs, can become a powerful signal of ethical commitment. Such decisions do not go unnoticed: they demonstrate consistency between what a brand says and what it does.

Case studies: from supply chain to public recognition

Several food, hospitality and retail brands are strengthening their reputations by adopting higher standards of sourcing. Restaurants such as Terminal Pesquero and Doomo Saltado or hotel chains such as Belmond and retail such as Franco Supermercados have started to transition to ingredients produced under better animal welfare standards, such as eggs from cage-free hens. This not only improves their positioning in the eyes of conscious consumers, but also opens doors for partnerships with organisations, media and key stakeholders.

How to implement a responsible sourcing model

The consultancy Ivalua proposes a guide for procurement leaders, in which it suggests integrating social, environmental and governance (ESG) criteria into every sourcing process. Here are some key steps:

• Auditing the current chain and detect ethical or environmental risks.
  
• Choosing suppliers aligned with your valuesprioritising those that certify responsible practices.
  
• Implement internal ethical sourcing policieswith clear indicators and monitoring mechanisms.
  
• Communicate your decisions transparentlyto build trust among your customers and partners.

At Compromiso Verde we help companies make decisions that build reputation.

We believe that real change starts at the value chain. That's why we accompany companies in their transition to cruelty-free eggs, as part of their commitment to consumers, animals and the planet. responsible sourcing is not just an ethical issue, it's a competitive advantage that differentiates leading brands from those that lag behind. We can help you implement a meaningful ethical commitment to responsible sourcing. Just fill out the form below.