Lima, February 2025. In the last year, Peru has grown significantly in promoting animal welfare in the region, driving a shift towards more ethical and cruelty-free consumption practices. With 15 corporate commitments from companies, including restaurants and hotels, including Belmond globally, Compromiso Verde has managed to bring more than 4 million cage-free eggs to the market per year, taking an important step towards putting animal welfare on the corporate agenda at the country level.
The well-known luxury hotel chain Belmond, which is part of LVMH (Moët Hennessy Louis Vuitton), announced its global commitment to use only cage-free eggs for all its operations worldwide. This commitment covers various business units such as hotels, restaurants, trains, safaris, restaurants and countries in almost all continents such as Austria, Botswana, Brazil, France, Hungary, Indonesia, Italy, Malaysia, Mexico, Spain, South Africa, United States, among others.
Belmond commits to animal welfare
This commitment comes from Peru following meetings with the non-profit organisation Compromiso Verde, which aims to promote a cage-free production system to achieve greater welfare in the lives of farm animals and to promote an innovative and sustainable food system.
"Peru is beginning a transition that is becoming increasingly visible and hopeful. In the last two years we have witnessed a tangible shift towards more ethical and cruelty-free consumption. With 15 corporate commitments obtained, including Belmond's, we are demonstrating that animal welfare can and should be part of the corporate agenda," said Sandra Lopes, executive director of Compromiso Verde.
An increasingly aware countrynte
In an effort to encourage the adoption of more ethical practices in the poultry industry, the International Conversatory on the growth of the cage-free egg industry and the need for a transparent labelling law in Peru was held in the second half of last year. The event, which took place at the Congress of the Republic, brought together national and international experts to discuss how greater transparency in egg labelling can empower consumers and improve animal welfare.
In addition, over the last year, the NGO has obtained important commitments to use cage-free eggs in Peru, including prominent companies such as Doomo Saltado, Terminal Pesquero, Hoteles Estelar and Armónica. In addition, 4 conferences were held in key cities such as Trujillo, Lima, Arequipa and Cusco, strengthening the visibility of the campaigns and impacting more than 10 million consumers about the reality of egg production in Peru.
As part of the strategy to educate and reach a decentralised young audience, the NGO developed trainings in educational institutions such as the National University of Santa in Chimbote, the National University of Trujillo and the Agrarian University of La Molina, reaching around 300 students. In Casma and Trujillo, more than 100 local producers were trained in sustainable poultry practices and biosecurity measures.
The significant progress made by the non-profit organisation Compromiso Verde in promoting animal welfare over the past year, driven by key corporate commitments, conversations and trainings, marks a crucial milestone in the transition towards more ethical and sustainable consumption. For more information about this initiative please go to https://29millonesenjaulas.com/.
