What are conscious consumers looking for in 2025? Trends your business can't ignore

In 2025, conscious consumers are shaping the direction of the market. It is no longer enough to offer quality products: people want brands with values.

According to Innova Market InsightsConsumers are opting for healthier and more sustainable lifestyles, prioritising products with lower environmental impact and higher ethical value. This evolution presents a key opportunity for companies seeking to align themselves with new market priorities.

What do conscious consumers demand in 2025?

Sustainability as a standard, not a promise

According to Forbesenvironmental awareness has become central to purchasing decisions. Conscious consumers expect brands to minimise their environmental footprint and demonstrate with actions - not just words - their commitment to the planet.

Transparency in the origin of ingredients

The conscious consumer wants to know what it is eating and where it comes from. Clear labels, access to traceability of inputs and verifiable information on the origin of products are key to gaining their trust.

This is why more and more food companies are incorporating eggs into their products. cage-free in their supply chain as a minimum animal welfare standard. This practice, once considered innovative, is now almost a must for those wishing to position themselves as ethical brands.

Animal welfare as an inalienable value

Concern for the treatment of animals is no longer a marginal demand: it is a growing and legitimate demand from conscious consumers. More and more companies in Peru and around the world are adapting their purchasing policies to align with this expectation, knowing that animal welfare is an integral part of an ethical brand. At Compromiso Verde we work directly with restaurants, hotels and producers to accompany them in their transition to production systems that promote better conditions for animals, such as eliminating the use of eggs from caged hens. This change not only responds to an ethical concern, but also to an opportunity to build trust and differentiation in an increasingly informed and demanding market.

Real, not symbolic, social responsibility

According to CapgeminiConsumers are willing to leave a brand if it does not demonstrate coherence between its values and its actions. In contexts where trust is scarce, such as in Peru, showing transparency and genuine accountability can make a difference.

Is your company ready to respond to this new consumer?

At Compromiso Verde, we accompany companies seeking to align themselves with this paradigm shift. Because conscious consumers are not the future: they are the present. And those who listen to their voice will lead the transformation.

If your company wants to lead responsibly and be an active part of change, fill in the form below and we will help you achieve it.