A powerful visual campaign is capturing the attention of more than 5 million Lima residents in different strategic points of our capital. Under the slogan "Suffering should not be an ingredient".the non-profit organisation Green Commitment has launched a new phase of its initiative to raise awareness about the origin of eggs consumed daily in restaurants and households across the country.
The campaign denounces the cruel reality they live in more than 29 million laying hens in Peru, confined in tiny cages without access to sunlight, unable to spread their wings or express natural behaviours. The campaign's powerful image and message has been posted on four high-traffic avenuesgenerating a strong visual and emotional impact:
- Av. Paseo de la República 1786 - Lince (at the height of Javier Prado)
- Av. La Marina Cdra. 13 - Pueblo Libre
- Av. Santiago De Surco 2030 - Surco (Óvalo Higuereta)
- Av. Javier Prado Este Cdra. 44 - Surco (outside Jockey Plaza)
In addition to the street campaign, the campaign has also been reinforced with digital actions and a petition on Change.org which invites consumers to raise awareness in hotel chains and restaurants to adopt a clear cruelty-free sourcing policy.
The Executive Director of Compromiso Verde, Sandra LopesHe stressed the urgency of raising consumer awareness: "For decades, the suffering behind such an everyday food as eggs has been hidden from us. Today, thousands of people are opening their eyes and understanding that cruelty can no longer be part of our food. This campaign aims to get more Peruvians to demand transparency, ethics and compassion in the products they consume. Change starts with a decision, even from the plate".
No Cruel Ingredients: A campaign that has made a difference
The public's reception has been positive. Through social networks, hundreds of people have shared messages of support and commitment to more conscious eating, demonstrating that an active and empathetic citizenry is growing in Peru that is ready to demand a more conscious and responsible diet. fairer food system.
Green Commitment is part of the Open Wing AllianceThe campaign, an international coalition with a presence in more than 67 countries, fights for the elimination of cages in the food industry. In Peru, the campaign #SwithoutIngredientsCrueles will continue to grow, adding allies and consumers who understand that animal welfare is also part of responsible consumption.
